Construction Specialties

Market Research and Insights Analyst

# Positions
Regular Full-Time

Overview (Text Only)

Provides CS marketing, R&D, sales and senior leadership stakeholders with objective insights into CS’ markets and customer needs. Utilizes primary and secondary research methods, identifies and quantifies market trends and customer need gaps. Supports the development of sales, marketing and new product and service development strategies through research consultation, implementation, data analysis, results interpretation and communication of findings. 

Responsibilities (Text Only)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Develop a holistic fact-based view of diverse customer and influencer audiences by understanding the company’s competitive landscape as a whole, as individual categories, across markets, distribution channels, customer types and geographies using marketing and sales analytics tools, economic data and industry data tools
- Perform analyses in the areas of product preferences and need gaps as well as market trends, size and penetration to advise marketing, sales and product development priorities
- Leverage data sources (previous research projects, Dodge Data & Analytics, Construct Connect, Salesforce, Marketo, Google Analytics, et al.) to develop and share multi-source insights syntheses
- Partner with external agencies to acquire data not available internally and deliver timely results
- Collaborate closely with and leverage input from sales and marketing teams to represent customers’ and consumers’ perspectives and preferences
- Gather data on competitors and analyze their strategies, prices, sales and methods of operation
- Conduct attitude, awareness and understanding studies to gather consumer data
- Identify innovative methodologies for acquiring consumer data
- Stimulate, collect and analyze customer and consumer data, using both qualitative and quantitative tools
- Lead efforts to generate feedback on product/service concepts, innovations and shopping experiences to identify new opportunities
- Manage all primary research activities including issue identification, test and questionnaire design and data analysis as well as responsibility for synthesizing subsequent recommendations
- Collaborate with a wide variety of functional teams to link insights to new products, services and solutions and provide input on product life cycle, customer needs and market opportunities
- Provide support and recommendations to marketing, sales and R&D teams to influence strategic decisions for the development of new products or services

Qualifications (Text Only)

- A minimum of three years’ experience in market research or business analytics working with diverse groups of inter-related business operations
- A Bachelor’s Degree (Master’s Degree preferred) in marketing, management, statistics, quantitative methods or related field
- Strategic thinker with a strong sense of curiosity
- Demonstrated ability to conduct statistical tests and analysis
- Ability to synthesize raw information into meaningful content and presentations using strong data visualization skills
- Strong analytical skills and the ability to elucidate with partial or ambiguous information
- Must be able to see the “big picture” and can relate findings across different studies
- Proficiency with Microsoft Excel, statistical analysis and business intelligence software, customer relationship management (CRM) platforms, survey software
- Experience managing qualitative and/or quantitative research projects from design through analysis
- Strong written and oral communications skills
- Proven independent project management skills
- Ability to work effectively in a matrix environment
- Ability to travel 10-15% of time


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